B&Q’s 2025 ‘Raise the Roof’ campaign supports Shelter’s fight against homelessness. Learn how and join the cause!
In the heart of the UK’s retail landscape, B&Q CSR 2025 has taken a bold step towards corporate social responsibility with its “Raise the Roof” campaign. This initiative aims to support Shelter, a charity dedicated to helping the homeless and those in housing need. As the cost of living crisis continues to affect many, B&Q’s commitment to social impact is more crucial than ever.
B&Q’s 2025 Shelter Campaign: Raise the Roof for Shelter
Launched as part of the Business Charity Awards 2023, B&Q’s “Raise the Roof” campaign has garnered significant attention for its innovative approach to fundraising and awareness. The initiative encourages customers and employees alike to engage in various activities that contribute to Shelter’s mission. From in-store events to online fundraising, B&Q is leveraging its extensive network to amplify the message of UK homelessness charity prevention.
The impact of this campaign is already being felt across the UK. With every purchase made, a portion of the proceeds goes directly to Shelter, helping to provide essential services such as emergency accommodation, legal advice, and support for those facing eviction. B&Q’s efforts have not only raised funds but have also sparked conversations about the importance of housing security in today’s society.
According to a recent report, the FTSE 100 collectively donated £1.85 billion to charities in 2022, highlighting the growing trend of corporate giving in the UK. B&Q’s initiative is a shining example of how retail giants can play a pivotal role in addressing social issues. As one B&Q spokesperson noted, “We believe that everyone deserves a safe place to call home, and through our partnership with Shelter, we are committed to making a difference.”
Partnering for Change
B&Q’s “Raise the Roof” campaign is not just about financial contributions; it’s about fostering a culture of giving within the organisation. Employees are encouraged to volunteer their time and skills, further enhancing the impact of the campaign. This holistic approach to corporate social responsibility is what sets B&Q apart as a leader in the retail sector.
Why CSR Matters
Corporate social responsibility is more than just a buzzword; it’s a vital component of modern business strategy. Companies like B&Q are leading the way by demonstrating that profitability and social impact can go hand in hand. As businesses continue to navigate the complexities of the modern world, initiatives like “Raise the Roof” remind us of the power of collective action in creating a better future for all.
Grow your impact – partner with Mona Grow
At Mona Grow, we believe in the power of corporate social responsibility. If your company is looking to enhance its charitable marketing activities or needs guidance on sustainability practices, reach out to us today! Together, we can foster noble growth and make a lasting impact.
Source: Business Charity Awards 2023 and Shelter UK
